“The best thing to give to your enemy is forgiveness; to an opponent, tolerance; to a friend, your heart; to your child, a good example; to a father, deference; to your mother, conduct that will make her proud of you; to yourself, respect; to all men, charity.”

Benjamin Franklin

Education programs, conferences, networking, volunteer involvement and professional advancement are among the many benefits you will receive from involvement with AFP – Greater Philadelphia Chapter

 *cancellations less than 3 business days prior will not receive a refund*  
*Please note members will not be able to swap their registration for events with a non-member.*

Fish in your own pond: combining analytics and stewardship

September 30, 2020
1:00 PM - 2:00 PM
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Philadelphia, PA 19103

Now more than ever, fundraising professionals are looking for tried and true methods of fundraising that brings sustainability to an uncertain time.

The science of fundraising – or the donor analytical side of our profession – is essential for you as a fundraising professional. Combining key metrics and overlaying strong stewardship is the proven formula to build donor engagement. We break it down step by step for you. We will include over 10 different metrics you need to measure – today! As the saying goes “You cannot manage what you cannot measure.” 

Prior to the COVID-19 crisis, did you know donor attrition is at all-time high? We need to create deeper relationships with the donors who already donate to our organizations. But how? We will show you.

Have you ever thought of donor analytics as the way donors talk to us? The data speaks volumes. Are you listening? Donors say a lot when they give only one gift or when they give a monthly gift.

You will receive 25 stewardship ideas to help to engage more donors right way! Using these stewardship ideas with metrics from your donor database allows you to ‘fish in your own pond’ for donors who may have a higher capacity, or are prospects for monthly giving or planned giving. You may also find some lapsed donors to re-engage.

You will learn what metrics you need to be measuring, top stewardship ideas and many other ideas on how to engage more donors! 

Speaker: Sam Laprade, CFRE, Gryphon Fundraising


Please note: once you have registered, you will receive an emailed link to register via Zoom 1 day prior to the program.


$15.00 Member Ticket

$40.00 Non-Member Ticket