“The best thing to give to your enemy is forgiveness; to an opponent, tolerance; to a friend, your heart; to your child, a good example; to a father, deference; to your mother, conduct that will make her proud of you; to yourself, respect; to all men, charity.”

Benjamin Franklin

Education programs, conferences, networking, volunteer involvement and professional advancement are among the many benefits you will receive from involvement with AFP – Greater Philadelphia Chapter

 *cancellations less than 3 business days prior will not receive a refund*  
*Please note members will not be able to swap their registration for events with a non-member.*

Using RFM Analytics to Perfect Your 'Ask'

October 29, 2019
8:00 AM - 10:00 AM
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Temple University Center City (TUCC)
1515 Market Street Room 208
Philadelphia, PA 19102

This presentation will help provide a better understanding of the tools and techniques of RFM (Recency, Frequency, Monetary) Analytics to more effectively segment your database and invite your prospects and donors to make a gift that is within their means, and to a campaign that will pique their interest. In this session we will create population (universe) and transaction queries, set-up RFM segment rankings, and show how to interpret the results. In addition, we will discuss how this technique is used at a large international charity to conduct their 35 annual appeals.


$25.00 Member

$100.00 Non-Member