Master Class Web Series

AFP-GPC's Master Class Web Series

April 23, 2020

Back to Basics: Which Prospects Should Have my Attention

With so much uncertainty in the world, in this mini session we are going to go back to basics. We will look at fundraising’s three Cs—capacity, connection, commitment—and discuss why the interconnectivity of these three Cs are so important.  We will explore simple ways to mine data from your database to help you identify those donors who should have your attention now.  We’ll also look at the four Cs of donor communication—clear, compelling, consistent, and competence—and how they play into fundraising’s three Cs when talking to your donors.

Attendees will learn:

  1. Understand the interconnectivity of fundraising’s three Cs.
  2. Learn practical tips to apply the three Cs to determine who you should be talking to now (mining data).
  3. Practical tips for communicating with your donors during uncertain times.

Click here to listen to recording of this session. 

April 27, 2020

Making the Most of the CARES Act for Your Nonprofit

Along with every other facet of our society, the Covid-19 pandemic has had devastating impact within the nonprofit sector.  In a rare move of mostly bipartisan cooperation, the Federal Government has successfully passed the CARES Act which has extraordinary benefits for our entire country including the nonprofit sector.  It is incumbent upon nonprofit leaders to be swift and thoughtful in response to the opportunities the CARES Act provides.  This webinar will provide an overview of these potential opportunities and key strategies to be employed to maximize the benefit for your nonprofit, particularly in attracting new philanthropic support from your donors.

April 30, 2020

Recovery Planning

You’ve no doubt been bombarded with webinar after webinar focused on the COVID-19 crisis, its implications for your organization, and a plethora of strategies for making the best of this disheartening – and often devastating – situation. This timely advice has been vital for many organizations as they seek to carry out their missions with fewer resources, to delay layoffs and other significant and impactful decisions, and to simply make ends meet this year. The short- and long-term effects of this crisis are so unclear for many nonprofits.

This webinar, however, focuses on preparing for the post-pandemic period which, unfortunately, will result in a recession. Specifically, we will focus on things you should be thinking about and doing right now to prepare for a successful recovery during what will most assuredly be difficult economic times. S&W president, Scott Schultz, and Vice President & Managing Director Susan Scauzzo, will reflect on those strategies that worked best for the firm’s clients back in 2008-2009 and share how they are currently working with clients to rapidly assess where they are at right now and to determine where they want to be in 6, 12 and 18 months. We’ll cover the questions you need to be asking now to inform your roadmap to recovery later.  As they say, “we are all in this together”.

May 5, 2020

Reflecting on 60 Days In & Planning for 90 Days Out

As we all continue to navigate through the COVID-19 pandemic, nonprofit leaders are turning their focus from implementing an initial emergency response to creating tactical and adaptive plans. Join CCS Fundraising for a session that will reflect on the current landscape after 60 days and prepare for the next 90 days by creating strategic short term action plans to define opportunities and devise solutions amidst today's challenges and uncertainties. The session will provide a hybrid of high level strategy and practical tips for you to consider as you plan for the next three months.

Areas of focus will include:

  • Maintaining and sustaining key relationships
  • Leveraging leadership
  • Communicating meaningfully with lapsed donors
  • Evolving your case for philanthropy to meet the moment


May 7, 2020

Fundraising for Arts & Culture through COVID-19

Want your nonprofit to emerge intact and resilient from the pandemic? Valerie M. Jones, CFRE, will share pragmatic, up-to-date and easy to implement strategies. These strategies have been developed through 50+ in-depth interviews with nonprofit leaders from early March to the present.

Jones will walk you through her three-pronged approach:

  1. Relief-Conserve what you’ve got - Sound strategies to maintain and increase your current resources so you can make it through the coming months.

Sample Tip: Renegotiate your lease. One VMJA client got an 80% reduction for the rest of the year.

  1. Momentum-Activate everyone – Simple ways your board, volunteers and donors can build enthusiasm and support for your cause remotely.

Sample Tip: Send personalized digital thinking of you and thank you notes. E-vite’s premium cards are free during the COVID crisis-you can send up to 750 to your major donors.

  1. Success-Fundraise NOW!  Speed, volume, simplicity, and urgency matter. Jones will share creative ideas for maximizing support from your corporate, foundation, government and individual donors.  

Each section will begin with overarching principles and conclude with examples of peers who have used the crisis to make over-due improvements, re-imagine their missions and develop new services for previously untapped markets.

To access the recording click here. 

May 14th, 2020

So NOW What? Video and Social Media During COVID-19

Your work may be interrupted, but your mission continues. For many of you, that mission is more important now than ever. You have stories to tell, appeals to make, donors to thank. You know you need to stay connected.

You also know that on social media, video content gets the most attention. So how do you make the best use of video—good video—at this time?

In this presentation, Rich Tolsma and members of his team will present ideas for some of the ways you can reach out and meet your communication objectives—all while looking great and staying within your budget.

From tapping the resources you have at hand or DIY recording to producing new content for social media or for your virtual event, we’ll provide suggestions for what you can do RIGHT NOW.

And since creating a video is only half of the equation, we’ll also discuss strategies for improving and maximizing your online and social media presence so that more folks get to see the result of your efforts.

And there’ll be plenty of time for sharing YOUR best ideas and for asking questions. Join us! 

May 19th, 2020

Shifting to Virtual Events in the headwinds of the COVID-19 Landscape

Join Blackbaud the technology leader for social good for a 1 hour lunch and learn presentation on how to successfully move fundraising events to successful virtual fundraising events. Blackbaud will provide case studies and examples of how other organizations have adapted in the face of Covid-19. Sharing best practices for preparing for a virtual event, what to consider and how to successfully setup and message for a successful virtual event. The lunch hour will be dynamic and interactive with ample time for Q&A. Bring your lunch and lets go Virtual!

May 27th, 2020

How to Find the Best Donors for your Organization

Historically, prospect research and fundraising had an overarching focus on wealth. However, in this evolving nonprofit world where charitable donations are stagnant and the number of individual donors is decreasing, wealth data alone is no longer enough. By including affinity and capacity along with wealth data into your research and fundraising, nonprofits are better able to uncover the best donors who are most likely to contribute major gifts to their organization. 

Join iWave as they explore what makes a donor ‘the best’ and how it can help you raise more major gifts. This discussion will cover tips and strategies to help uncover indicators which will lead to finding the best donor for your organization. The webinar will also feature a live demo of the new iWave and it’s recent product enhancements, such as the nonprofit industry’s first-ever real estate capacity equalizer, dynamic prospect scoring, and new luxury data. Are you ready to find the best donors for your organization?

May 29th, 2020

How to Pivot Messaging during Difficult Times

Since the COVID-19 pandemic has upended daily life and the nonprofit world with it, there is no such thing as business as usual. There is also no such thing as communicating as usual. The messages that drove your fundraising before the crisis are likely to sound out-of-touch now or tone deaf, while messaging that’s topical but not carefully crafted can seem opportunistic.

In this webinar, three Schultz & Williams team members with varied perspectives will discuss approaches that work, drawing on years of experience in strategic messaging and on projects completed in recent weeks with clients navigating the crisis.

Topics will range from how to express your mission with timely relevance and find the right tone for your communications to how to adapt the messaging and channels in your direct marketing. The presentation will also explore the need for different message strategies to serve nonprofits affected by the crisis in different ways.

The webinar will be led by Sarah Hartke, S&W’s vice president for direct response; Brad Levinson, digital director; and Mike Butler, senior consultant and writer. The session will include time for questions.

June 2nd, 2020

Career Growth and Transition During a Pandemic

In this current environment of uncertainly, it is more important than ever to be prepared to present your skills and experience to potential employers. Although the current job market is daunting, there will be unique opportunities, especially for nonprofits, that are addressing critical needs during this difficult time.

In this session we will talk about how to best present your skills, experience and qualifications as you continue to develop your career in the nonprofit sector.

Specifically we will review:

  • Resumes and Cover Letters
  • Where to look for your next opportunity
  • Communication with potential employers
  • Tips for virtual interviewing
  • What next…the future job market for nonprofit employees